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DSW Enlists Team Services to Leverage Sports Fans in Chicago

Chris Hudgins — Wed, 09 May 2012 18:54:32 +0000

Designer Shoe Warehouse (DSW) has utilized Team Services to assist their marketing efforts surrounding a new flagship store opening on May 10th at 35 South State Street in downtown Chicago. Team Services has partnered DSW with ESPN Chicago in order to leverage the male sports demographic in Chicago as part of their efforts to expand its customer base. On Friday May 11th, ESPN Chicago will be at the store to giveaway prizes, including marquee tickets to area sporting events and will feature appearances by its local on-air talent team of Sarah Spain and Marc Silverman. A full release about the store opening is below:

DSW Designer Shoe Warehouse Announces New Store On South State Street In Downtown Chicago

Published Tuesday, May. 08, 2012

COLUMBUS, Ohio, May 8, 2012 — /PRNewswire/ – DSW Inc. (NYSE: DSW), a leading branded footwear and accessories retailer, announced that its newest store will open on May 10th at 35 South State Street in Chicago. Located in the popular State Street shopping district, this is the second downtown Chicago store and the 17th in the Chicagoland area.

“We’re very excited to announce the opening of this Chicago store,” stated Mike MacDonald, President and Chief Executive Officer, DSW Inc. “With our ever-growing presence in the area, we’re hoping to turn all Chicagoans into DSW Shoe Lovers.”

At just under 25,000 square feet, the State Street store boasts two floors of selling space, housing over 32,000 pairs of men’s and women’s shoes as well as accessories. Mike MacDonald and team will be leading a ribbon cutting ceremony at 8:45 a.m. opening day; the public is encouraged to attend. And, on Friday, May 11 from 3–5 p.m., ESPN Chicago will be in attendance, providing DSW State Street shoppers the chance to win free sports tickets.

DSW is the destination for savvy shoe lovers everywhere. Customers experience a breathtaking assortment of designer shoes at everyday value prices in a convenient assisted self-select shopping environment. Aisles are filled with the latest trends in women’s and men’s dress, casual and athletic shoes. In addition, the wedding shop collection features styles for the entire bridal party or any special occasion. For an even larger selection, dsw.com offers more styles, extended sizes and kids’ shoes.

DSW offers a free, award-winning loyalty program, DSW Rewards, where customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a lively shoe lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday, also known as “Free Shoesday.”

About DSW Inc.

DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer footwear and accessories for women, men, and kids. As of May 8, 2012, DSW operated 335 stores in 41 states and operated an e-commerce site, http://www.dsw.com, and a mobile website, http://m.dsw.com. DSW also supplied footwear to 341 leased locations in the United States. For store locations and additional information about DSW, visit http://www.dswinc.com. Follow DSW on Twitter at http://twitter.com/DSWShoeLovers and “like” DSW on Facebook at http://www.facebook.com/DSW.

SOURCE DSW Inc.

Team Services Partners MilkPEP With Ironman Race Series

Chris Hudgins — Tue, 24 Apr 2012 15:24:13 +0000

MilkPEP’s initiative to educate consumers on the benefits of refueling with chocolate milk after workouts, the REFUEL|“got chocolate milk?” Campaign, announced a multi-year agreement which makes chocolate milk the “Official Refuel Beverage of Ironman.” The REFUEL Campaign will engage athletes on-site at select Ironman and Ironman 70.3 triathlon race expos and will help them recover post-race with ice-cold low-fat chocolate milk in the “got chocolate milk?” branded “REFUEL Zone.” Team Services LLC identified and negotiated the partnership elements on behalf of MilkPEP.

The partnership compliments MilkPEP’s national athlete-targeted education programs with USA Basketball, USA Swimming, and the Rock ‘n’ Roll Marthon series. “So many elite athletes already recognize the benefits of refueling with chocolate milk so it’s exciting to see some of the world’s biggest and most respected sporting organizations also getting behind the message,” said Miranda Abney, Senior Marketing Manager of MilkPEP.

Towson University Selects Team Services, LLC To Secure Arena Naming Rights Partner

Chris Hudgins — Thu, 05 Apr 2012 21:29:59 +0000

TOWSON, Md. (April 5, 2012) – Towson University is pleased to announce that it has selected Team Services, LLC as its exclusive representative to lead the naming rights partnership sales process for the Tigers’ new arena. Since breaking ground this past May, construction of the much-anticipated 5,200 seat venue has moved rapidly and the building is on target to open in 2013. The $73 million state-of-art facility is already generating significant excitement among the Towson and Greater Baltimore communities, and Director of Athletics Mike Waddell was eager to move ahead with the naming rights formation process. Maryland-based Team Services, LLC was selected from a group of agencies interested in representing Towson for the sales effort.

Team Services brings significant experience in the specialized area of naming rights sales and is widely regarded as one of the foremost agencies in the industry. Among a long track record of notable successes, company Principals Fred Fried and E.J. Narcise have completed ground-breaking naming rights partnerships for numerous professional and collegiate partners, including the Baltimore Ravens (M&T Bank Stadium), Washington Redskins (FedEx Field), Houston Texans (Reliant Park), University of Maryland (Comcast Center), and most recently, Louisville Arena Authority (KFC Yum! Center).

“Tiger Arena will be a marquee sports and entertainment facility in the Mid-Atlantic and we are thrilled to be working with Team Services on the naming rights,” said Waddell. “Team Services is one of the industry leaders with great leadership and experience in the field. With a strong lineup of programming, including both sports and entertainment, this facility will create a strong corporate alignment and make the Towson Community and the greater Baltimore area a destination for years to come.”

The new arena will be home to Towson University men’s and women’s basketball, volleyball, and gymnastics, as well as major community events, musical performances and family shows. Designs call for a full complement of modern amenities, including luxury suites, loge boxes, multi-media video and LED boards, an athletics Hall of Fame and more. In addition to serving as the hub for Towson athletics and student events, it is also anticipated that high school sports championships, graduations, fine arts and other events will make the arena a true year-round community center.

“Towson University has established itself as a leader academically, socially and athletically in the Mid-Atlantic region” said Narcise. “The new arena will become the centerpiece of Towson’s commitment to strengthening its student experience and fulfilling its metropolitan mission to meet the needs of the region by upgrading its unparalleled facilities. The arena project is a momentous step forward for Tigers Athletics and will contribute to the university’s continued growth and prominence in the region. We are honored to have been chosen and excited for the opportunity to represent Towson University in the effort to engage the corporate partners.”

Team Services has already initiated the partnership sales process and is engaging leading regional and national companies. New program packaging efforts are underway, with the first on-site visits and presentations to potential partners scheduled for the coming weeks.

For more information on the new arena and for architect renderings, please visit www.TigerArena.com.

About Towson University

Towson University offers the most comprehensive sports program in the metropolitan Baltimore area, fielding 20 varsity teams that compete in the Colonial Athletic Association (CAA). Since joining the league in 2001-02, the Tigers have won CAA titles in men’s and women’s lacrosse, women’s swimming and diving, men’s soccer and men’s golf and last fall added a championship in football led by Eddie Robinson National Coach of the Year Rob Ambrose and Jerry Rice National Freshman of the Year Terrence West. During an athletics history that traces its roots to the 1920’s, Towson has sent teams and individual student-athletes to NCAA post-season competition in baseball, basketball, football, golf, gymnastics, lacrosse, soccer, swimming, track & field and volleyball. Tiger student-athletes have distinguished themselves in the classroom as well as on the field of competition. Eleven Tigers have been named CAA Scholar-Athlete Award Winners for their respective sports, including the 2010 cross country recipient, Brandi Gervais, a senior Biology/Pre-Dentistry Major with a perfect 4.0 GPA. A number of student-athletes have gone on to enjoy professional careers, including most recently Jermon Bushrod, the starting left offensive tackle for the 2010 Super Bowl Champion New Orleans Saints; outfielder Casper Wells with the Detroit Tigers; and shooting guard Gary Neal with the San Antonio Spurs.

About Team Services, LLC

Team Services, based in Rockville, Maryland, is an industry-leading partnership marketing agency. The company specializes in providing high-level sponsorship sales, marketing and consulting services to professional franchises, universities, and corporations. Team Services has completed naming rights partnerships on behalf of clients in the NFL, NBA, MLB and NCAA and leads “Fuel Up to Play 60,” a national fitness and nutrition program co-owned by America’s Dairy Farmers and the NFL. To learn more about Team Services, log on to their website at www.teamservicesllc.com.

Howie Long Featured on “Fox and Friends” to Support Fuel Up to Play 60

Chris Hudgins — Fri, 17 Feb 2012 21:40:39 +0000

Howie Long appeared on “Fox and Friends” with Brian Kilmeade during Super Bowl weekend in support of Fuel Up to Play 60. The segment aired live from the NFL Experience at the Indianapolis Convention Center.

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and NFL, in collaboration with the USDA, to combat childhood obesity. Fuel Up to Play 60 helps students make positive changes in their schools by improving opportunities to consume nutrient-rich foods and get at least 60 minutes of physical activity every day. The ultimate goal is to ensure changes made at school are sustainable and complements – not competes with – an academics-focused environment.

For more information, please visit www.fueluptoplay60.com