Fred Fried

Co-founder and Partner

Fred Fried has over twenty years of experience in sports marketing, celebrity representation, sponsorship/advertising sales, licensed product development, and corporate marketing consulting. As co-founder and partner of Team Services, LLC, Fried’s primary responsibilities include the company’s partnerships with the Jacksonville Jaguars, Georgetown University, PNC Bank and Dairy Management Incorporated (DMI), along with driving new business development.

He co-founded Integrated Sports International (ISI) in 1993 and directed the Sports Group’s corporate consulting, corporate branding, celebrity marketing, media and integrated sponsorship sales, and team, league and venue activities. High-profile national sports marketing programs, including Burger King’s national television and marketing campaigns in college football, were directed by Fried. He was also influential in ground-breaking venue-naming rights programs including 3Com Park for the San Francisco 49ers, Ericsson Stadium for the expansion Carolina Panthers, and Comcast Center for the University of Maryland. Each of these entitlement packages was record-setting for an existing stadium, new stadium, and collegiate venue project, respectively.

Fried sold ISI to SFX in 1999, directed their Sports Group and later became President of Marketing for parent company Clear Channel Entertainment’s (CCE) sports division. The Denver Broncos, Indianapolis Pacers, and Houston Astros were other important stadium marketing programs he was responsible for. Fried has directed marketing success for dozens of top athletes such as Michael Jordan, Steve Young, Boomer Esiason and Dan Jansen.

He has spent years in the world of sports television negotiating broadcast talent contracts, event sponsorships and programming, and made-for-television movies.  Fried, a graduate of the University of Maryland, began his sports career at DelWilber and Associates and later spent six years with ProServ as head of worldwide marketing and sales.