The PNC Financial Services Group is a highly diversified and growing financial services organization spanning the retail, business and corporate markets. The company’s regional banking franchise operates primarily in eight states and the District of Columbia.
In working with PNC, Team Services leads the effort to identify strategic opportunities and develop a comprehensive sponsorship plan for the bank’s Mid-Atlantic expansion. Team Services has addressed PNC’s strategic needs with a multi-layered approach by targeting sports, arts, cultural and historical sponsorship opportunities in the Mid-Atlantic region. As the company’s agency of record in this area, Team Services seeks out, evaluates, conducts valuation/impression analysis, negotiates and provides guidance regarding the activation of these sponsorship engagements.
In this capacity, Team Services negotiated the rights for PNC’s title sponsorship of the 2007 Hospitality Village at the 132nd Preakness Stakes® at Pimlico Race Course. In partnering with the Preakness Stakes, PNC Bank leveraged both the equity and built-in customer base that is a staple of this signature Baltimore event and made a well-timed, soft entry into the heart of the bank’s expansion market. PNC Bank also increased its Mid-Atlantic presence with a presenting sponsorship of one of the most popular festivities in the Greater Baltimore region, the Inner Harbor Independence Day Celebration.
Team Services aided PNC by helping the bank extend its reach and support of the local arts community through a presenting sponsorship of the Baltimore Outdoor Sculpture Exhibition in conjunction with the 26th annual Artscape, the Mid-Atlantic’s largest celebration of the arts. Artscape’s Outdoor Sculpture Exhibition is the keystone of the entire Baltimore Sculpture Project and provides a platform for local and national artists.