Tuesday, February 7th, 2012

Naming Rights

Team Services seeks potential naming rights companies regionally, nationally and internationally.We provide perspective derived from years of experience working on all sides: team, corporation, venue and municipality. Services include: Research; Market Analysis; Revenue Assessment; Marketing Consultation; Asset Analysis; Package Development; Marketing Planning and Targeting; Aggressive Sales Execution.

We’ve prepared brief case studies for a few of our Naming Rights clients: Ravens’ M&T Bank Stadium, Texans’ Reliant Park, Panthers’ former Ericsson Stadium, and Maryland’s Comcast Center.

M & T Bank Stadium
M & T Bank Stadium is the home of the NFL Baltimore Ravens and has a seating capacity of almost 69,000. Team Services secured M & T Bank as the Ravens’ naming right partner in a fifteen year, $75 million agreement. This naming rights partnership –the first to have community-based programs as a foundation– was executed within a seven-month period.

Reliant Park
Reliant Park is the home of the NFL Houston Texans and has a seating capacity of 69,000. Team Services was selected to provide consulting services, including research and analysis, for the naming rights for the new NFL team in Houston.

With Team Services’ assistance, the Houston Texans sold the naming rights to their new future home, Reliant Stadium, as well as four additional venues located within the stadium complex. The agreement was the largest in the history of sports at the time of the signing and remains the largest NFL deal to date.

Ericsson Stadium
Ericsson Stadium is the home of the NFL Carolina Panthers. Located in beautiful Charlotte, North Carolina, the stadium seats 73,000. Team Services worked with the Panthers to secure a naming rights partner for the new stadium and completed the entire process within a five-week period for record-setting $20 million over ten years.

University of Maryland
The University of Maryland retained Team Services to market the naming rights to their new field house, the Comcast Center. Team Services capitalized on regional branding and business-to-business opportunities for Comcast by securing rights to provide cable services for the entire campus. Working with the University — in conjunction with the State of Maryland– Team Services finalized an agreement with Comcast Communications within six months and went on to build partnerships and advise the university on marketing initiatives related to the new venue.

Team Services also developed a premium corporate sponsorship package with Nextel that was one of the largest wireless partnerships in the county. In addition, Team Services completed a study of the expansion of seats and luxury suites for Byrd Stadium.

Our Clients
New Fuel Up to Play 60 PSA with Tony Romo
Jim Host lauds naming rights agreement

“We are thrilled the KFC YUM! Center will bear the name of a locally-based, international company, and look forward to a long partnership with YUM! Brands. We are deeply grateful to E. J. Narcise and his colleagues at Team Services for their perseverance through a challenging economic environment to secure the naming rights agreement. It is certainly one of the best naming rights agreements in collegiate sports, and perhaps more important – it is the most appropriate naming rights agreement for this facility and this community.”

-- Jim Host, Chairman, Louisville Arena Authority
University of Colorado-Boulder Football Naming Rights

Team Services is proud to represent the University of Colorado-Boulder and Buffalo Sports Properties for the football stadium naming rights selection process. The partnership is a unique opportunity to align a company and brand with the region’s largest university and one of college football’s most successful programs. The Buffaloes are top-30 all-time among NCAA programs in wins, winning percentage, and bowl-appearances. CU is also one of only a handful of teams to have both a National Championship (1990) and a Heisman Trophy winner (Rashaan Salaam – ’94). Colorado’s stadium naming rights partner will be a part of an exciting new era of Buffaloes football. In 2011, CU will enter the ultra-competitive Pac-10 (future Pac-12) Conference. This new conference membership will bring NCAA powerhouses such as USC, Stanford, Oregon, UCLA and Cal to Boulder each season, and will extend visibility for the program and its partners throughout some of the nation’s largest metropolitan markets – Los Angeles, San Francisco, Phoenix, Seattle, Denver, etc. We are pleased to help CU write this new chapter in its storied history.
What we can do for your company
- Develop strategic marketing analysis to maximize revenue streams
- Integrate sponsorship, media and entertainment packages for professional properties
- Generate corporate partnerships and alliances
- Achieve goals and objectives for your constituencies
- Provide one-stop outsourcing option for your organization's needs