Elite University of Michigan Gymnast Sierra Brooks Begins NIL Partnership with United Dairy Industry of Michigan
(Okemos, MI - January 23, 2023)
The United Dairy Industry of Michigan (UDIM) recently began an NIL partnership with University of Michigan gymnast Sierra Brooks. Brooks has partnered with UDIM, under the Conquer with Milk brand, to support Michigan dairy farmers by sharing the impact and amazing health benefits dairy gives her on the mat and in her everyday life.
Brooks, the 2022 Big Ten Gymnast of the Year and eight-time All-American, is a senior majoring in business administration. She brought home the National Championship in 2021 and the Big Ten Championship in 2022. She currently serves as the president of the Student-Athlete Advisory Committee and was the recipient of the Leader & Best Award in 2021.
“My passion for learning and being a leader is what drives me in the gym and classroom,” said Brooks. “I am really looking forward to this partnership with UDIM because not only will I be able to help educate fellow athletes, high school students, collegiate peers, and consumers alike on the value that comes from consuming dairy products, but I will also be able to share the love I have for chocolate milk in ways that I haven’t before.”
Educating current and upcoming athletes, as well as teens and young adults on dairy’s role in an active lifestyle is a priority at UDIM. “We are excited about this partnership with Sierra,” says Dwyer Williams, UDIM CEO. “This opportunity will allow her to engage with fellow athletes, collegiate peers, high school students, and consumers alike through her social platforms on the nutritional and physical benefits of dairy consumption. This truly encompasses our mission in working on behalf of Michigan dairy farmers.”
About UDIM: The United Dairy Industry of Michigan (UDIM) is dedicated to serving Michigan’s hard-working dairy farm families and promoting Michigan’s locally produced dairy products. UDIM is the umbrella organization for the American Dairy Association and Dairy Council of Michigan. These non-profit organizations provide dairy product promotion and nutrition education services on behalf of their funding members.
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